10 Side Benefits of the Coronavirus Lockdown


Coronavirus Lock Down and a Sign of our Times.

The effects of the Coronavirus and Covid-19 have brought challenges and concerns that are unprecedented. These are no small things to be sure. Our jobs, businesses, financial security and indeed, our very lives have been compromised. And, for the most part, we in California at least have been “locked down”. “Self quarantined”. “Socially distanced”. Did these words even exist in our lexicon just weeks ago?

Yet, here we are. Locked up. For the common good. To “flatten the curve” of the coronavirus. To (hopefully) prevent a wide-scale outbreak that would overrun hospitals and healthcare providers. Still, it is frustrating, maddening and a general pain in the butt!

But cheer up! It ain’t all bad. It recently occurred to me that I have benefited from a number of unexpected things that have been really good. Among them:

  • Fewer Spam calls. Before the lock down, it wasn’t unusual for me to get a half dozen “robocalls” a day. I still get some, but just one or two at most. So that’s a happy thing!
  • Less laundry to do. I can wear the same set of sweatpants and t-shirts for days. And thanks to social distancing, those around me are not offended if my clothing “ripens” a bit.
  • More “quality time” with family. We always valued our time together with those we love. But everyone under one roof 24×7? That’s extreme. Yet we’re doing it, and without bloodshed…yet.
  • Lower gasoline expense. I understand that prices at the pump are the lowest in years. I can’t confirm this as I haven’t had to buy any gas for my car in weeks. Because I can’t go anywhere.
  • No traffic. The few times I have had to venture out, the first thing that strikes me is there’s no traffic. Very few cars. I’ve seen photos of the 405 freeway at “rush hour” wide open. For anyone with any time in southern California, this is a Big WOW!
  • Parking available. I get off the freeway in record time and pull into a shopping center. Usually I drive around and around looking and waiting for parking space to open up. Not now. They’re all over the place and right in front of the store resulting in a LOT LESS aggravation. Lower stress, blood pressure, less headaches. More health benefits!
  • Uncrowded stores. I get in. I get out. Nobody gets hurt. Because nobody’s there. No lines at checkout. I walk up, complete my transaction in seconds and I’m on my way. As someone who has always hated shopping and lines in general, this has been a very welcome benefit. I even have a small concept now why some people enjoy shopping.
  • Time for webinars to learn new things. What I’ve learned in the past few weeks is great. Things that will help my business and my client’s business when life returns to normal again.
  • Finally, time for social media and blogging. I encourage our clients to blog and post regularly. However, a quick inspection of dates of my posts and you’ll see I am no “social media maven” myself. Like most of my clients, I didn’t have the time before. I’m busy taking care of them. Optimizing websites, Google Ads campaigns, cleaning citations, and reporting on all of our awesome work and our client’s improved strength in local search results. Now, here I am with my third blog post in three consecutive days. Wow. And here you are. You probably followed a link I put up on Google or Facebook or LinkedIn. And I attracted traffic to my website which will improve my site’s rankings. Just how it’s supposed to work. The doctor has healed himself!

Take some joy from your “silver lining”

Find your silver lining

Granted, the past few weeks have been very inconvenient. I have concerns about life after lock down, whenever that occurs. In the meantime, I can at least take some small comfort in the “silver lining”, thin as it may be.

But at least it’s something.

The Benefits from the CoronaVirus and Covid 19


Here in California we face yet another week of “self quarantine” or isolation. #MissionViejo ChamberofCommerce events shut down. Tasty RBN luncheons and networking. Oh, how we miss you, our friends and associates!

We have however, been very busy.

Google Ads campaigns had to be completely overhauled to reflect the current conditions. New ads, keywords, demographics…etc. This takes a ton of time, believe me!

Client’s Google My Business listings needed to be updated with updated Hours, Services, Posts, etc.

Link and citation building though an ongoing process, these past few weeks have provided an opportunity to delve more into this cloudy realm.

“The Silver Lining”:

Now, midway through this process (we hope), we reflect upon

  • We’ve been able to uber-optimize client’s online marketing campaigns;
  • We have monitored our government’s plans to help small businesses which (still awaiting formal approval), apply and receive money to retain employees, pay the rent and live to fight another day;
  • We have had time to engage in online webinars to improve our clients rankings and business, today and for when this storm passes;
  • Work on revision after revision of each client’s local online marketing opportunities now and after Covid-19 is in our rearview mirror;
  • Written blog posts in two consecutive days. Woo-Hoo!
  • Updated our social media feeds.

Best of All…

  • We appreciate further how precious each day of life is;
  • We have acquired a sensitivity to other people’s struggles during these times;
  • We are blessed by the people that love us. And am blessed to love them in return;
  • We have become aware of other’s issues, despair and plight. Humbled, though I battle those myself, I stay steadfast to help them first.
  • My desk is a little less cluttered. I’m confident that I’ll have this space in tip-top shape soon!;
  • And more to come…

Want Better Search Rankings on Google? Then E-A-T…Fast!


The target for high rankings in Google search results is always shifting. A few foundational strategies have become ever more so clear in the past year. And these should be what you build your online presence upon in 2020.

Remember to E-A-T

No, don’t break your New Years resolution by loading up on junk food. Instead, focus your website content (and off page also) on:

  • Your Expertise in your field of work;
  • Your Authoritativeness;
  • Your Trustworthiness.

In all your online and offline networking, remember to project yourself as the local expert in your field. Post content on your social media platforms that is relevant to your business and the needs of your target audience.

People do business with those that they know and trust. You can build rapport and establish a relationship with your local market online by offering good advice to topical issues.

And Do It Fast!

Now, that you’ve written an awesome blog post, check out your website for how fast (or slow) it takes your post (and other web pages) to load. People are so impatient now and if they have to wait five seconds, they’re gone. Including Google.

Google wants to deliver a great user experience. And they know how annoyed people get having to wait for slow web pages to load. So it’s no surprise that they put a lot of emphasis on page load times. It IS a ranking factor!

Images/Photos are always typical suspects. Nothing slows down a web page more than a multi-megabyte image file. Images on your website should be a few kilobytes, not megabytes. The lower resolution won’t be noticeable to your site visitors and they’ll appreciate an efficient and fast website experience. And so will Google.

Google makes a great FREE tool that will tell your page load times are and what you can do to speed them up. Just type your domain’s URL in and Google does the rest. It even makes recommendations on how to speed it up.