Want Better Search Rankings on Google? Then E-A-T…Fast!

The target for high rankings in Google search results is always shifting. A few foundational strategies have become ever more so clear in the past year. And these should be what you build your online presence upon in 2020.

Remember to E-A-T

No, don’t break your New Years resolution by loading up on junk food. Instead, focus your website content (and off page also) on:

  • Your Expertise in your field of work;
  • Your Authoritativeness;
  • Your Trustworthiness.

In all your online and offline networking, remember to project yourself as the local expert in your field. Post content on your social media platforms that is relevant to your business and the needs of your target audience.

People do business with those that they know and trust. You can build rapport and establish a relationship with your local market online by offering good advice to topical issues.

And Do It Fast!

Now, that you’ve written an awesome blog post, check out your website for how fast (or slow) it takes your post (and other web pages) to load. People are so impatient now and if they have to wait five seconds, they’re gone. Including Google.

Google wants to deliver a great user experience. And they know how annoyed people get having to wait for slow web pages to load. So it’s no surprise that they put a lot of emphasis on page load times. It IS a ranking factor!

Images/Photos are always typical suspects. Nothing slows down a web page more than a multi-megabyte image file. Images on your website should be a few kilobytes, not megabytes. The lower resolution won’t be noticeable to your site visitors and they’ll appreciate an efficient and fast website experience. And so will Google.

Google makes a great FREE tool that will tell your page load times are and what you can do to speed them up. Just type your domain’s URL in and Google does the rest. It even makes recommendations on how to speed it up.

Local Service Area Businesses

How do we get ranking outside our immediate community?

Google has always had an issue with “Service Area Businesses” (SABs). Why? Because they cannot categorize the many SABs into it’s neatly structured categories.

Our friend and colleague, Phil Rozek, offers some great insight to optimizing local landing pages.

Yes, there a bunch of steps involved, but if you really want to gain any search visibility for your business outside of your immediate communities, this is a “must read”. A solid strategy that you can start today.

Let us know if we can help. You can call us locally at (949)573-2125 check out our website at www.949local.com or email jim@949local.com.

Social Media & Content Management. Doctor, Heal Thyself!

Blog Posting, Social Media and Email Marketing. We have been SO bad but we’re gonna get better, starting right now!

I’m the worst! I preach to clients about the benefits and importance of consistently posting ideas, articles, promotions, etc. on social media, Emails and blog posts. Do I do it myself? Not much!

I don’t have the time. The same excuse that clients give me. I get frustrated with them. I get angry at myself. After all, I should know better. I am, after all, the local doctor of Internet marketing in Orange County.

What to post on our social media pages? There’s plenty. I spend hours every day reading blogs about changes in local Internet marketing, Google, social media, etc. Some really good stuff which I learn a lot from.

Sharing these articles just takes a few minutes. But I have important client services to attend to. And that’s what keeps the lights on.

Today I read a great article by Andy Crestodina of Orbit Media Studios. In it, he lays out three types of social media posts, the goal of each and even some great tools to make the process as painless (and inexpensive) as possible.

I’ve printed the graphic on the top of this page and nailed it on my office bulletin board. I encourage you to do the same.

This is a new year. A new decade. And I swear, a new me!