Government Programs for Small Business Affected by Coronavirus & Covid-19


Governor Newsom held a press conference today in which he outlined what the state is doing to help those affected by the CoronaVirus and Covid-19. A good portion of his briefing centered on small business.

The state has set up a website that describes each of the programs currently in place or in process now. I was pleased to see some serious dollars being made available in grants and loans to small businesses. One example is an interest free deferral of sales taxes of up to $50,000 for businesses with taxable sales of less than $5 million.

As you have probably heard, Congress passed and the president signed a $2.2 Trillion stimulus and relief package to help individuals affected by the Coronavirus and Covid-19. A significant portion of that money is targeted at small business as well.

Of particular interest to businesses with employees should be the Paycheck Protection Program. This  is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll.

SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities.

The Paycheck Protection Program will be available through June 30, 2020. Put this on your Things To Do list for April 3rd when the SBA begins taking applications.

There are a bunch of other programs recently signed into law that can help small businesses and their employees during these times. More programs than we can adequately summarize here and now. However, the US Chamber of Commerce has put together a great resource. Check this out here.

We are all living through a historical time which is pressing on everyone’s business, employment, finances and emotions. As small business owners, we are not drifting aimlessly. There’s help available. Go get yours!

If you’re reading this, we know each other. Either directly or indirectly. In any case, I’m praying for you. Stay healthy!

The Benefits from the CoronaVirus and Covid 19


Here in California we face yet another week of “self quarantine” or isolation. #MissionViejo ChamberofCommerce events shut down. Tasty RBN luncheons and networking. Oh, how we miss you, our friends and associates!

We have however, been very busy.

Google Ads campaigns had to be completely overhauled to reflect the current conditions. New ads, keywords, demographics…etc. This takes a ton of time, believe me!

Client’s Google My Business listings needed to be updated with updated Hours, Services, Posts, etc.

Link and citation building though an ongoing process, these past few weeks have provided an opportunity to delve more into this cloudy realm.

“The Silver Lining”:

Now, midway through this process (we hope), we reflect upon

  • We’ve been able to uber-optimize client’s online marketing campaigns;
  • We have monitored our government’s plans to help small businesses which (still awaiting formal approval), apply and receive money to retain employees, pay the rent and live to fight another day;
  • We have had time to engage in online webinars to improve our clients rankings and business, today and for when this storm passes;
  • Work on revision after revision of each client’s local online marketing opportunities now and after Covid-19 is in our rearview mirror;
  • Written blog posts in two consecutive days. Woo-Hoo!
  • Updated our social media feeds.

Best of All…

  • We appreciate further how precious each day of life is;
  • We have acquired a sensitivity to other people’s struggles during these times;
  • We are blessed by the people that love us. And am blessed to love them in return;
  • We have become aware of other’s issues, despair and plight. Humbled, though I battle those myself, I stay steadfast to help them first.
  • My desk is a little less cluttered. I’m confident that I’ll have this space in tip-top shape soon!;
  • And more to come…