Google Committing $340 Million in Google Ads credits to SMB Businesses.


How You Can Leverage It

Google is extending over 1/3 Billion Dollars to help Local SMBs.

Are you a local business that has used Google Ads to drive traffic to your website and your business?

If so, you could be eligible to receive free ads on Google.

Here’s what Google is committing.

“We want to help small and medium sized businesses (SMBs) stay in touch with their customers during this challenging times. That’s why we’re giving our SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across our Google Ads platforms. “

What’s in it for you?

“Small and medium sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year. Eligible customers are those who advertised directly with us or through a partner, and adhere to our advertising policies”.

If that’s you and you have struggled in the past with the increasing complexities of this powerful advertising medium, we should talk.

As a Certified Google Ads Agency, (949) Local can help you and your business to take advantage of this huge opportunity. Contact us today for a FREE consultation.

Let’s get YOUR’S! And let us help you make it work for you!

10 Side Benefits of the Coronavirus Lockdown


Coronavirus Lock Down and a Sign of our Times.

The effects of the Coronavirus and Covid-19 have brought challenges and concerns that are unprecedented. These are no small things to be sure. Our jobs, businesses, financial security and indeed, our very lives have been compromised. And, for the most part, we in California at least have been “locked down”. “Self quarantined”. “Socially distanced”. Did these words even exist in our lexicon just weeks ago?

Yet, here we are. Locked up. For the common good. To “flatten the curve” of the coronavirus. To (hopefully) prevent a wide-scale outbreak that would overrun hospitals and healthcare providers. Still, it is frustrating, maddening and a general pain in the butt!

But cheer up! It ain’t all bad. It recently occurred to me that I have benefited from a number of unexpected things that have been really good. Among them:

  • Fewer Spam calls. Before the lock down, it wasn’t unusual for me to get a half dozen “robocalls” a day. I still get some, but just one or two at most. So that’s a happy thing!
  • Less laundry to do. I can wear the same set of sweatpants and t-shirts for days. And thanks to social distancing, those around me are not offended if my clothing “ripens” a bit.
  • More “quality time” with family. We always valued our time together with those we love. But everyone under one roof 24×7? That’s extreme. Yet we’re doing it, and without bloodshed…yet.
  • Lower gasoline expense. I understand that prices at the pump are the lowest in years. I can’t confirm this as I haven’t had to buy any gas for my car in weeks. Because I can’t go anywhere.
  • No traffic. The few times I have had to venture out, the first thing that strikes me is there’s no traffic. Very few cars. I’ve seen photos of the 405 freeway at “rush hour” wide open. For anyone with any time in southern California, this is a Big WOW!
  • Parking available. I get off the freeway in record time and pull into a shopping center. Usually I drive around and around looking and waiting for parking space to open up. Not now. They’re all over the place and right in front of the store resulting in a LOT LESS aggravation. Lower stress, blood pressure, less headaches. More health benefits!
  • Uncrowded stores. I get in. I get out. Nobody gets hurt. Because nobody’s there. No lines at checkout. I walk up, complete my transaction in seconds and I’m on my way. As someone who has always hated shopping and lines in general, this has been a very welcome benefit. I even have a small concept now why some people enjoy shopping.
  • Time for webinars to learn new things. What I’ve learned in the past few weeks is great. Things that will help my business and my client’s business when life returns to normal again.
  • Finally, time for social media and blogging. I encourage our clients to blog and post regularly. However, a quick inspection of dates of my posts and you’ll see I am no “social media maven” myself. Like most of my clients, I didn’t have the time before. I’m busy taking care of them. Optimizing websites, Google Ads campaigns, cleaning citations, and reporting on all of our awesome work and our client’s improved strength in local search results. Now, here I am with my third blog post in three consecutive days. Wow. And here you are. You probably followed a link I put up on Google or Facebook or LinkedIn. And I attracted traffic to my website which will improve my site’s rankings. Just how it’s supposed to work. The doctor has healed himself!

Take some joy from your “silver lining”

Find your silver lining

Granted, the past few weeks have been very inconvenient. I have concerns about life after lock down, whenever that occurs. In the meantime, I can at least take some small comfort in the “silver lining”, thin as it may be.

But at least it’s something.

The Benefits from the CoronaVirus and Covid 19


Here in California we face yet another week of “self quarantine” or isolation. #MissionViejo ChamberofCommerce events shut down. Tasty RBN luncheons and networking. Oh, how we miss you, our friends and associates!

We have however, been very busy.

Google Ads campaigns had to be completely overhauled to reflect the current conditions. New ads, keywords, demographics…etc. This takes a ton of time, believe me!

Client’s Google My Business listings needed to be updated with updated Hours, Services, Posts, etc.

Link and citation building though an ongoing process, these past few weeks have provided an opportunity to delve more into this cloudy realm.

“The Silver Lining”:

Now, midway through this process (we hope), we reflect upon

  • We’ve been able to uber-optimize client’s online marketing campaigns;
  • We have monitored our government’s plans to help small businesses which (still awaiting formal approval), apply and receive money to retain employees, pay the rent and live to fight another day;
  • We have had time to engage in online webinars to improve our clients rankings and business, today and for when this storm passes;
  • Work on revision after revision of each client’s local online marketing opportunities now and after Covid-19 is in our rearview mirror;
  • Written blog posts in two consecutive days. Woo-Hoo!
  • Updated our social media feeds.

Best of All…

  • We appreciate further how precious each day of life is;
  • We have acquired a sensitivity to other people’s struggles during these times;
  • We are blessed by the people that love us. And am blessed to love them in return;
  • We have become aware of other’s issues, despair and plight. Humbled, though I battle those myself, I stay steadfast to help them first.
  • My desk is a little less cluttered. I’m confident that I’ll have this space in tip-top shape soon!;
  • And more to come…